Brand & Campaign Manager
ABOUT US
Bancontact Payconiq Company is a team of driven professionals that believe that payments are more than transactions. We believe that easy, seamless and accessible payments contribute to positive connections. We work as 1 team to bring easy, leading-edge and secure payment experiences that meet the needs and expectations of the Belgian community. For consumers, merchants and our partners.
Our accomplishments make us the preferred provider of electronic and mobile payment experiences in Belgium. Belgians pulled out their Bancontact card or smartphone more than 2.4 billion times* to pay with Bancontact or Payconiq.
*Corporate data based on our yearly results in 2023.
WE ARE LOOKING FOR A BRAND & CAMPAIGN MANAGER
Our marketing team is responsible for all B2C and B2B marketing and communication activities of the company. For this team, we are looking for a Brand & Campaign Manager. Your main responsibility will be to maintain strong, cohesive brand identities for our brands while also being responsive to market trends, consumer behaviour, and competitive pressures. You will report to our Chief Marketing Officer.
So, are you up for the challenge? Then read on and join our marketing team!
THE DAILY CHALLENGES OF OUR BRAND & CAMPAIGN MANAGER
Our marketing team consists of 4 marketing experts who work together as one. Together we serve consumers, merchants, and partners with a variety of (marketing) communication assets. As our Brand & Campaign Manager your main challenges will be to:
- Develop and Execute Brand Strategy: Create and implement a comprehensive brand plan & strategy that aligns brand objectives with overarching product & business objectives.
- Ensure Consistent Communication: Guarantee that all advertising and communication efforts—across BTC, BTB, ATL, BTL, digital platforms, sponsorships, events, and corporate branding—are in line with brand goals.
- Identify Growth Opportunities: Actively seek and pursue new marketing opportunities that align with brand objectives to maximize growth potential.
- Serve as Agency Point of Contact: Act as the primary contact for external agencies to ensure smooth collaboration. This includes being responsible for the briefing and collaboration with creative agencies, media agencies and PR agencies ensuring clear communication of campaign objectives, and overseeing the execution of campaigns from concept through to delivery, while maintaining alignment with brand strategy and business goals.
- Develop Co-Marketing Initiatives: Create co-marketing campaigns with partners, both national and international, from initial strategy discussions to briefing creative agencies, collaborating with the marketing team for effective execution. Maintain close contact with partners in branding initiatives
- Assess Marketing Campaigns: Evaluate and present insights on major marketing campaigns, utilizing campaign metrics and managing ongoing brand tracking studies to measure effectiveness.
- Manage Public Relations Efforts: Develop and execute PR strategies to enhance brand visibility and Thought Leadership of the company
WITH THESE SKILLS AND MINDSET, YOU WILL THRIVE IN OUR TEAM
Don’t worry. This is not a skillset checklist, rather than a wish list. We value your talent and experience, and above all we believe that a cultural fit is equally important as a business fit.
- Master’s degree or equivalent experience
- Minimum 5 years in a similar role, preferably in the payment world
- Fluent in Dutch or French and English
- Collaborative team player: work closely with the entire marketing team, offering support wherever needed.
- Strategic and Organized: a strategic thinker who is highly organized and results-
driven.
- Mature Problem Solver: possess a high level of maturity and the ability to independently manage projects with effective problem-solving skills.
- Strong Communication Skills: excellent written and verbal communication abilities.
- Trend Awareness: stay updated on the latest marketing trends.
- Action-Oriented and proactive attitude: capable of translating marketing plans into actionable steps with a proactive spirit.
- Deadline-Driven: ability to thrive under pressure and meet deadlines in a fast-paced environment.
WHAT WE OFFER YOU
You will join a team of professionals with a shared mission: we are dedicated to bring easy and leading-edge payment experiences for the Belgium community while ensuring the highest level of security and compliance with industry regulations.
Yes, that’s quite the challenge. But rest assured, you can rely on your colleagues. We are proud of our welcoming, positive, and innovative environment!
We offer you a salary package in line with your competences and experience, and the possibility to grow your skillset based on your ambitions. We support hybrid working via fixed office days per team. Moreover, you’re always welcome to work from our office, where you can enjoy fresh fruit, morning conversations at the coffee machine and of course our company events.
Interested to join us? Then send your CV and cover letter to jobs@bancontactpayconiq.com